As my friends at @M3Health reminded me in an earlier comment. The content model is only as good as the datacenter where it’s hosted. Netflix had some outages over the 2012 holiday season that resulted in downtime for most of the east coast when the east coast was likely to notice, during Christmas break. The interesting thing about the outage was nobody seemed to care that it was Amazons cloud server that caused the outage, all the outrage was squarely aimed at Netflix. I guess this is a good lesson in customer service the public doesn’t care why they couldn’t see Breaking Bad, they just want to see it! Hey Netflix, is it time to build your own infrastructure too?