Five reasons to use lists in your blog post titles

imgresDo you ever find yourself drawn to that link that screams at you ” 5 Weird Things You Can Eat to Lower Your Risk of Cancer”? Or maybe it’s “3 Things That You Do That Your Boyfriend Hates”? What’s the one thing in common with all these posts? It’s we are all suckers for a list. Whether you are interested in learning about fighting cancer or you really don’t understand why you keep getting dumped, the 2nd most alluring aspect in these posts are the list itself. The New Yorker has an interesting blog post about what makes things go viral, citing references as far back as Aristotle in 350 BC, its seems human nature hasn’t changes all that much. Whether you are giving a speech to the masses or blogging for a living what you have to say matters as much as what your title is. I’m sure book publishers knew this long ago, but it has never been more clearly demonstrated than on the internet. So, the next time you write an email or a blog post or a note to your wife, think about the title it may be more important than you realize. Oh and one more thing, make sure your body content supports the title, don’t just use it as a grabbing headline like I did, that really turns people off…

Google buys Nest! What does this mean for the consumer?

images

When I first read that Google bought Nest for nearly 3 billion dollars, my initial reaction was, I hope they don’t screw it up. Because, I really love my Nest thermostats. As I had more time to process the news, I began to worry that, based on Google’s history, I would somehow be participating in an experiment designed to prove just how much privacy the average Nest user would be willing to sacrifice for comfort and to save some energy. I also wondered would Nest have fared better being purchased by Apple? Then again, I don’t own an Android phone (all iPhone since trading in my Blackberry Bold) and I reluctantly use Chrome on my MacBook Air ( it’s really the only choice). Perhaps I’m biased against Google? and that’s why I had a negative reaction to Google buying Nest.  I’m sure there are many people equally biased against Apple, so that begs the question, would Nest been better off on their own ? I can see the benefit of being part of a huge data powerhouse like Google, but unless these benefits are passed along to the consumer, with out too big of a privacy hit, this deal may go down as a big mistake. I’m not a pessimist by nature so I’d like to see this work out beneficially for all parties. Let’s give this union a few months to solidify and then take another look to see what changes occur and what they mean for Nest, Google and most importantly the consumer.